Branding and Identity
Uwajimaya is known for being the largest Asian retailer in the Pacific Northwest. They offer the widest selection of curated brands, products, and produce to generations of dedicated customers. With an increasing influx of new customers and competitors, Uwajimaya strives to evolve their brand in order to accommodate their ever-growing clientele and position themselves to the top of the market. This rebrand showcases Uwajimaya as a premier destination, reflecting a fresh and more modern aesthetic.